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Newsletter #36: The New Starbucks CEO (& His Long To-Do List of Problems)

Author

Sue Mysko
October 31, 2024

SCALE UP Newsletter #36

Welcome to Scale Up, the smarter way to grow with fractional executives.

In this edition:
🤖 Claude 3.5 Sonnet Can Control Your Computer
☕️ Starbucks’s CEO Steps In To Tackle Long List of Issues
⏰ Why You Can't FOCUS - And How To Fix That

Let’s dive right in. 👇🏼

Claude 3.5 Sonnet Can Control Your Computer

Anthropic has unveiled a major update to its Claude AI models, including a new "Computer Use" feature that allows developers to direct the upgraded Claude 3.5 Sonnet to navigate desktop apps, move cursors, click buttons, and type text, essentially imitating a person working at their PC.

Unlock the Secrets to Consistent Lead Generation

Are you ready to take your business to the next level? Our FREE eBook reveals proven strategies that will empower you to:

  • Secure High-Value Clients: Learn how to attract top fractional executives who can elevate your business.

  • Land Five High-Paying Clients: Discover targeted tactics to attract lucrative clients that drive revenue.

  • Achieve Reliable Lead Generation: Master the art of generating leads consistently, so you can focus on what you do best.

  • Build a Robust Client Pipeline: Get actionable tips that lead to immediate growth and a steady stream of clients.

P.S. Want to connect with like-minded fractionals?

Starbucks’s CEO Steps In To Tackle Long List of Issues

Brian Niccol took over as the coffee giant's chief executive in September and immediately addressed its challenges.

During his first week on the job, he panned the Starbucks store experience in a letter posted on the company’s website: “It can feel transactional, menus can feel overwhelming, product is inconsistent, the wait too long or the handoff too hectic.”

Your Goals, Our Expertise.

Gain Access to Exception C-Level Talent

At Hire A Fractional, we connect you with a diverse network of skilled professionals committed to helping you achieve your business objectives. 

Our innovative platform simplifies the search for top executive talent, allowing you to focus on what truly matters—growing your company.

Why join?

  • Access Top Talent: Connect with vetted fractional C-level executives who bring your team a wealth of experience and expertise.

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Why You Can't FOCUS - And How To Fix That

We live in a distraction-filled world. This video offers practical solutions to enhance concentration.

It emphasizes training focus as a skill, suggests making it a daily habit, and highlights the ONE technique for achieving intense focus.

Can Startups Thrive in an Age of AI?

The startup ecosystem is shifting due to the rise of artificial intelligence. AI favors larger companies, necessitating a change in mindset for startups from disruption to transformation.

How can startups innovate?

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