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Newsletter #57 The Crazy Thing Your Brain Does When You Run

Are Sales Incentives Secretly Hurting Your Business?

SCALE UP Newsletter #57

Welcome to Scale Up, the smarter way to grow with fractional executives.

In this edition:

🤖 The State of AI: How Organizations Are Rewiring to Capture Value
💰 When Sales Incentives Backfire
💡 MrBeast Being A Youtube Genius For 10 Minutes Straight

Let’s dive right in. 👇🏼

The State of AI: How Organizations Are Rewiring to Capture Value

Companies are starting to figure out how to get real value from AI. A new survey by McKinsey shows that businesses are taking steps to boost their profits using AI. For example, they're changing how work gets done, setting up better rules for using AI, and working on ways to reduce risks. It's still early days, but companies are making progress in these areas.

PODCAST: When Sales Incentives Backfire

Sales commissions are key to getting more sales and customers. But sometimes these rewards cause unexpected problems. New research has found eight ways salespeople in different industries cheat or bend the rules to make more money for themselves. This often hurts the company's profits and customer loyalty.

Timothy Gardner, a professor at the Huntsman School of Business, and consultant Colin Wong explain these tricks.

MrBeast Being A Youtube Genius For 10 Minutes Straight

MrBeast shares his journey to YouTube success, highlighting the importance of dedication, smart collaborations, and constant experimentation. He emphasizes that becoming a master on YouTube requires three key elements: keeping viewers engaged from start to finish, producing high-quality content, and staying driven by passion even when faced with challenges.

PODCAST: How Lanco Medical Group Fosters Workforce Happiness to Motivate Employees and Grow Fast

How important is it to keep employees happy?

That’s the question Lanco Medical Group, a growing pharmaceutical distributor in Latin America, asked when designing its employee benefits and incentives program. However, they soon discovered a disconnect: what management thought motivated employees wasn’t always what employees valued.

This case study explores how Lanco balanced incentives and fairness while expanding internationally.

Benefit From Experienced Fractional Executives

Without The High Costs Of A Full-Time Hire

For many businesses, especially startups and small companies, hiring a full-time executive isn’t always practical or needed. Hiring fractional executives is a cost-effective option to tap expert leadership only when it's necessary.

At Hire A Fractional, you’ll get access to thousands of fractional leaders with deep business experience to support your organization.

Joining is 100% free for companies. As your business grows, we grow with you.

If You’re Really Into Running, Your Brain Might Be Eating Itself

If you're into super tough endurance sports like running marathons, here's a wild fact: at some point during your workout, your brain starts eating itself. But don't worry, it's not as scary as it sounds!

Scientists found that when marathon runners are in the middle of a race, their bodies run low on sugar (glucose). When this happens, the brain gets desperate for fuel. Basically, runners' brains are damaging themselves a bit to keep the body going.

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