Newsletter #45: The Real Reason Your Business Isn't Growing

SCALE UP Newsletter #45

Welcome to Scale Up, the smarter way to grow with fractional executives.

In this edition:
🚀 PODCAST: Scaling a Family Business While Maintaining Founding Values
🔐 The Real Reason Your Business Isn’t Growing
📚 7 Under-The-Radar Business Books For Entrepreneurial Freedom In 2025

Let’s dive right in. 👇🏼

Why Startup Founders Should Look Beyond Traditional Funding

For many startup founders, traditional funding routes can feel crowded and limiting. The most successful entrepreneurs have consistently explored alternative options to fuel their growth and differentiate themselves in the market.

entrepreneur.com

PODCAST: Scaling a Family Business While Maintaining Founding Values

Johnson Security Bureau, one of the oldest Black-owned security firms in the U.S., provides unarmed guards to banks and hospitals in New York. CEO Jessica Johnson-Cope, who took over from her father, is exploring partnerships with out-of-state security firms and expanding into cybersecurity to grow the business.

However, these changes may affect the company's founding values. In a discussion with Brian Kenny, they delve into the challenges of scaling a minority-owned family business in their case study, “Johnson Security Bureau: Building Multigenerational Success.”

hbr.org

The REAL Reason Your Business Isn’t Growing

In this video, Alex Hormozi explains that businesses often fail to grow due to mindset limitations, not market saturation, and provides frameworks to expand by leveraging methods, platforms, and market directions while emphasizing patience and focus on execution.

Your needs, our expertise.

Get Access To Vetted Fractional C-Level Executives

By joining Hire A Fractional, you can access a diverse pool of skilled professionals ready to help you achieve your business goals and objectives. Our unique recruitment portal eliminates the challenges of finding the right talent and allows you to focus on what matters—your company's success. Joining is FREE!

Are you a fractional executive?

>> Join the Fractional Powerhouse Facebook group and start connecting with top-tier executives like yourself.

7 Under-The-Radar Business Books For Entrepreneurial Freedom In 2025

Top CEOs read about 60 books a year, which is roughly five books a month, because they understand that reading can transform their thinking. While many business books sell well, the most innovative ideas often come from lesser-known titles that haven’t made the bestseller lists, especially those focused on gaining freedom in business.

The hidden gems published in 2024 offer valuable insights from people with real-life experience. However, changing your mindset and breaking free from limiting beliefs requires intention and effort—it doesn’t just happen on its own.

forbes.com

Which Book Cover Would You Choose?

ICYMI: Here’s a sneak peek of my upcoming book, "The Fractional Formula: The Fractional Executive's Guide to Predictable Growth."

But first, I need your help! Which cover would you pick off the shelf?

The Retro Hobby That Can Help Boost Your Happiness (Say Scientists)

Some are made of wood, others have built-in Bluetooth, and there are even ones with all sorts of colorful designs.

But now, scientists are praising this quirky pastime as more than just a fun hobby—it could also benefit your well-being!

bbc.com

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