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Newsletter #22: Are You Miscommunicating Your Strategy?

SCALE UP Newsletter #22

Welcome to Scale Up, the smarter way to grow with fractional executives.

In this edition:
🔊 How to Clearly Communicate Your Company’s Strategy
🤝 How to Partner With Big Business When You’re A Startup
🏃 Top Executives to Share Their Fitness Routines

Let’s dive right in. 👇🏼

Business Challenges: 5 Tips For Deciding To Persist Or Pivot

The thrill of coming up with a groundbreaking idea and deciding to launch a business can be exhilarating. While there may be uncertainties and obstacles in the initial stages, these can seem minor compared to the challenges that arise a few years down the line.

When founders encounter hurdles such as a sudden drop in sales, supply chain issues, or mounting debt, these mounting pressures can turn early frustrations into full-blown panic.

How do you determine whether to push forward or shift to something new?

No more guesswork – grow your business with confidence

Introducing: Fractional In A Box

Fractional In A Box is an all-in-one solution, designed by experienced fractional executives, that has EVERYTHING you need to succeed.

You need Fractional In A Box, if you:

  • have a solid offering but don’t have strong systems and processes to SHOW your clients you can solve their problems.

  • need guided marketing strategies to unlock consistent growth.

  • you’re ready to break the feast and famine cycle; and build a predictable pipeline.

  • want to become a fractional powerhouse

3 Ways to Clearly Communicate Your Company’s Strategy

For all the communication around strategy, we know that leaders at many companies don’t provide the necessary context for employees to understand what the words and sentences in a strategy statement actually mean.

What can leaders do to help employees understand enough context to understand a strategy?

In this article, the authors offer three recommendations.

How To Partner With Big Business When You’re A Startup

Startups often seek partnerships with large organizations for various reasons, including gaining access to a broader market, a reliable source of income, and tapping into corporate knowledge.

Presenting a proposal to a major corporate entity can be intimidating.

How do you secure that first partnership?

Hire targeted fractional expertise, commission-free.

Get Access To Vetted Fractional C-Level Executives

By joining Hire A Fractional, you gain access to a diverse pool of skilled professionals who are ready to help you achieve your business goals and objectives.

Our unique recruitment portal eliminates the challenges of finding the right talent and allows you to focus on what really matters—your company's success.

Joining is FREE!

We Asked Six Top Executives to Tell Us About Their Fitness Routines

Do you eat burgers?

Bloomberg asked top executives about their fitness routines, including advice from an ex-Olympic athlete who runs Google in Europe and a whiskey brand’s CEO.

Read on to learn how they balance their diet and exercise.

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