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Newsletter #13: Report: Small Business Marketing Challenges
Sue Mysko
May 16, 2024
SCALE UP Newsletter #13
Welcome to Scale Up, the smarter way to grow with fractional executives.
In this edition:
🚀 America Is In The Midst Of An Extraordinary Startup Boom
📈 Report: Small Business Marketing Challenges
💻 Conquering The Sunday Scaries
Let’s dive right in. 👇🏼
America Is In The Midst Of An Extraordinary Startup Boom
While America has long been known for its entrepreneurial spirit and innovation, in recent years there were concerns that the country's dynamism was declining, with startups making up a smaller portion of the business landscape.
Profound change is afoot, with a wave of new startups launched across the country in the past few years. While many of these startups will likely fail, some will succeed.
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3 Management Myths That Derail Startups
In their work with more than 10,000 startup leaders across 70 countries, the authors identify three common management myths among startup leaders looking to grow their companies: the myth of scaling without hierarchy, the myth of structural harmony, and the myth of sustained heroics.
By understanding why entrepreneurs fall for these myths, founders can better calibrate their own maverick impulses and instead rely on rigorous evidence about what actually leads to success.
Small Business Marketing Challenges: A 2024 Report Shows Anxiety
Despite a growing economy and high consumer spending, small businesses are struggling to effectively market their goods and services, as per the latest report from Constant Contact.
The report shows that many small business owners feel overwhelmed by marketing, with 73% lacking confidence in their current strategy.
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Conquering The Sunday Scaries: Start Your Business, Live On Your Terms
Feeling anxious about the upcoming workweek is a common experience.
But what if you could break free from this dread by starting your own business?
By pursuing entrepreneurship, you can find purpose-driven productivity, financial freedom, and a Monday to look forward to.
